Sollhjem
About Sollheim
Founded and led by Michelle My Le, Sollheim is a Norway-based independent advisory helping companies from the Nordics and wider Europe understand, validate and develop commercial opportunities in Vietnam.
Vietnam is evolving rapidly across technology, healthcare, mobility, maritime industries and digitalisation. For international companies, however, entering the market successfully requires more than finding a distributor or making an introduction. It requires an understanding of where the real opportunity lies, who matters, which partnerships are worth pursuing, and how to build a position that can grow over time.
Sollheim helps reduce that uncertainty.
We combine market intelligence, strategic positioning, partnership development and hands-on business development to help companies move from initial market interest towards qualified opportunities and long-term strategic positions in Vietnam.
Between Strategy and Execution
Sollheim is not simply a market research provider or a sales agent. We work with clients to understand the market, test opportunities, find the right counterparts and develop the relationships needed to move promising opportunities forward.
We provide the market understanding and strategic direction needed to make informed decisions — and stay involved as opportunities move into partner development, stakeholder engagement and commercial discussions.
We do not stop at the report, and we do not start with a product catalogue.
We work hands-on to help turn market opportunities into relationships, partnerships and commercial possibilities.
Our Role
Depending on the opportunity, Sollheim acts as a strategic advisor, market developer, connector and deal facilitator.
Our work may include:
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Market intelligence and opportunity assessment
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Market entry validation and positioning
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Partner identification and qualification
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Stakeholder and relationship development
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Strategic partnership development
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Commercial opportunity development and facilitation
We do not operate as a trader, distributor, or import/export intermediary. Our role is to help create the conditions for the right commercial relationships to develop.
Our Perspective
Based in Norway and working across Nordic and Vietnamese business environments, Sollheim brings a cross-border perspective to market development.
We believe successful international business development is built through local understanding, the right relationships and long-term commitment — not simply through market reports or introductions.
Our approach is deliberately focused and hands-on: understand the market, validate the opportunity, identify the right stakeholders, develop the relationship and help build a sustainable position.
A Long-Term Approach
Sollheim is not built around one-off introductions or short-term transactions.
We aim to develop relationships and market positions that can grow over time — creating value for international companies, Vietnamese partners and the wider ecosystems they operate in.
Understand. Validate. Connect. Develop. Grow.