Sollhjem
Our Work
From Market Interest to Commercial Opportunity
Entering Vietnam is rarely a matter of simply finding a distributor or making an introduction.
Companies need to understand the market, test whether an opportunity is real, identify the right counterparties and develop relationships that can support long-term growth.
Sollheim works between strategy and execution — helping companies from the Nordics and wider Europe move from initial market interest to qualified opportunities and strategic market positions in Vietnam.
Our work is adapted to each company's situation. Some engagements begin with market intelligence and validation. Others begin with a specific partner, technology or commercial opportunity already in view.
1 - Understand
Market Intelligence & Opportunity Assessment
We help companies build a practical understanding of the Vietnamese market before committing significant time and resources.
This can include:
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Market and sector assessment
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Opportunity identification
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Competitive and market landscape analysis
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Relevant stakeholders and ecosystem mapping
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Initial assessment of market potential and barriers
The objective is not simply to produce a report, but to provide a clearer basis for deciding what to do next.
2 - Validate
Market & Partner Validation
An attractive market does not automatically mean a viable opportunity.
Sollheim helps test assumptions, assess potential partners and identify what needs to be validated before moving further.
This can include:
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Opportunity and market validation
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Partner identification and qualification
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Stakeholder assessment
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Commercial fit assessment
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Initial market and partner engagement
The objective is to reduce uncertainty before deeper investment or commitment.
3 - Connect
Stakeholder & Partnership Development
The right relationship can determine whether an opportunity moves forward.
Sollheim helps identify and develop relationships with relevant companies, industry stakeholders, public organisations and other market participants.
We focus on qualified relationships rather than introductions for their own sake.
The aim is to create the right conditions for meaningful commercial discussions.
4 - Develop
Commercial Opportunity Development
Once an opportunity has been validated, Sollheim can stay involved as it develops.
Depending on the situation, this may include:
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Developing strategic partnerships
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Supporting commercial discussions
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Coordinating Nordic and Vietnamese stakeholders
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Developing market positioning
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Structuring collaboration opportunities
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Supporting the transition from initial interest to concrete business development
This is where market insight becomes commercial action.
5 - Grow
Long-Term Market Development
Vietnam is not a market that should always be approached as a one-off transaction.
For companies with long-term ambitions, Sollheim can remain involved in developing relationships, identifying new opportunities and strengthening the company's position within the relevant ecosystem.
The objective is to build a sustainable market presence, not simply complete an introduction or first transaction.
Sollheim does not offer a one-size-fits-all market-entry package.
Engagements can range from a focused market intelligence or validation assignment to ongoing strategic business development and partnership development.
The scope depends on the opportunity, the company's objectives and how far the relationship needs to develop.
We work with clients where there is a clear opportunity to create practical commercial value.
How we engage
What we are not
Sollheim is not a trader, distributor or import/export intermediary.
We do not simply provide product introductions or generic market reports.
We combine strategic understanding with hands-on market development — helping clients understand where to focus, who to engage and how to move an opportunity forward.
The Approach
Understand → Validate → Connect → Develop → Grow
A practical process for turning market uncertainty into informed decisions, qualified relationships and long-term commercial opportunities in Vietnam.